Tuesday, 5 November 2013
Bill Clinton campaign 1992
This campaign
for Bill Clinton's election in 1992 seems to focus on the 'American Dream'
aspect of how he rose to be leader of the Democratic party (and subsequently
President in 1993) from his 'little town' roots in which he had a very small
income. Unlike many election campaigns today, Clinton does not mention the
negatives of his opponents or tries to drag them down in any way. On the
contrary, he clearly makes an effort to appear to be humble and to tell those
watching that if his dreams could come true than they should have
"hope" in their dreams too.
Something
that most likely would have appealed to those watching would have been his declaration
that he 'didn't care about making money' but instead wanted to make a 'difference'.
The campaign then goes on to focus on the progress his party had already made
and how much more change they could bring (without actually giving details of
how these changes will come about). There is a sense throughout the campaign
that Clinton can be seen as just a normal American trying to do good for his
country and this invariably would have won many voters.
However, the
aspect of the campaign that struck me was an idea of equality for all,
consequently reminding me of the Declaration of Independence in which it was stated that 'all men are
created equal' and therefore would have reminded many Americans of their ideals
and values. Similarly, the constant push in this campaign for the 'American
Dream' to be recognised in Bill Clinton seemed to hark back to the
'unalienable' right of the 'pursuit of happiness', also found in the Declaration
of Independence. The main theme of this
campaign seems to be to give Americans fresh hope in these ideals from the United
States beginnings and to try and provoke the people into believing they can not
only pursue but achieve their 'happiness'.
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